Tobacco Use Prevention Campaign: Lessons Learned from Youth in 9 countries

This document focuses on lessons learned about ad message content, format, and tone, as well as how often and how long ads should be aired. It also discusses the role of evaluation in developing effective media campaigns.

Length: 
97 pages
Year: 
2006
Organization: 
U.S. Department of Health and Human Services,National Center for Chronic Disease Prevention and Health Promotion,Office on Smoking and Health,Centers for Disease Control and Prevention(CDC)