mBCC Field Guide
About: The mHealth Working Group has launched an mBCC Technical Group to focus on the development of a field guide which will assist programmers to develop BCC campaigns through mobile channels. This site is intended to provide a Draft Objective and Proposed Components of a field guide to encourage and increase collaboration between the mBCC community. Please browse through the component tabs above and provide your comments on component content. As of now, we have initial Glossary terms and a draft of the Decision Tree online. As new content is collected by component content managers through comments and other drafting, it will appear as blog posts.The mBCC field guide is a collaborate process of the mBCC Technical Group. The final product will be the work of the participating members of the group and the format final content will be finalized through discussions over the next months.The mBCC Technical Group is part of the mHealth Working Group. Please refer to the webpage and listserv for further information about the group.Objectives: The proposed field guide will help its target audience understand the language and jargon of mobile technology, make decisions for the design of an mBCC campaign or integrate mobile channels into a multi-channel campaign, and provide useful templates and tools for implementation. The primary audience for the field guide is BCC practitioners at the field level, who may not have access to resources that provide tactical strategies for mobile BCC programs. A secondary audience for the guide is donor organizations, who will be able to scan resources to gauge various types of programs, examples of innovation, as well as potential sustainability of programs.