Communication & Advocacy

Effective communication activities are key to raising awareness about and acceptance of injectable contraceptives, motivating individuals to seek injectables, and helping clients to successfully use injectables. The Communication & Advocacy section of the Injectables Toolkit contains information and tools to help policy makers, program managers, and family planning promoters build a supportive environment for provision of injectables. Click on the links below to access:

Materials for advocacy to policymakers to ensure health policies and guidelines support the provision of injectable contraceptives
Resources for health communication to promote healthful behaviors such as the use of injectable contraceptives and to reach women who are reluctant to try injectables because they are misinformed or need a trusted source of information

In addition to the health communication materials available in this section of the toolkit, please visit the Service Delivery tab for counseling tools and job aids to enhance provider-client communication and dispel misinformation about injectables.

Do you have a comment about this section or would you like to suggest a new resource or management topic? Please share your feedback by emailing us at toolkits@k4health.org or posting on our discussion board.

Advocacy

Advocate (Community-Based Access to Injectable Contraceptives Toolkit)

No Date | FHI 360

English

The Advocate tab in the Community-Based Access to Injectable Contraceptives (CBA2I) Toolkit contains a wealth of advocacy materials to promote CBA2I. Conducting advocacy is an essential part of introducing and scaling up CBA2I. Advocacy can help gain buy-in at national and local levels, identify potential partners, and generate support.

2010 | USAID | Health Policy Initiative, Task Order 1 | 46 pp

English

With its focus on advocacy and policy change, this guide is designed to complement the comprehensive reference materials available to lead program managers and health providers through the implementation process. Implementation of community-based access to injectables begins with determining the feasibility and need for such services and then proceeds to setting them up, including establishing service delivery guidelines, identifying and training community-based distributors, creating supervision and logistics systems, and providing community education.

2009 | MEASURE Evaluation | 8 pp

English

Researchers provide health information to empower stakeholders in making evidence-based decisions. Yet, research is frequently not available, accessible, relevant, or useful, which limits its applicability for improving health systems. Developing an information dissemination strategy is likely to increase stakeholders' research uptake. The strategy should be considered during the research planning process and address the communication objectives, target audiences, appropriate channels, and assessment of use.

2008 | Academy for Educational Development [AED] | 64 pp

English
French

This 64-page guide provides assistance to those working in family planning across Africa to effectively advocate for renewed emphasis on family planning to enhance the visibility, availability, and quality of family planning services. It does not focus on injectables specifically, but can be used as a general tool to guide advocacy efforts.

2003 | Johns Hopkins Bloomberg School of Public Health, Center for Communication Programs, Health Communication Partnership [HCP] | 264 pp

Cover (English) |

Table of Contents (English) |

Acknowledgements and Introduction (English) |

Chapter 1: Prepare to Mobilize (English) |

Chapter 2: Organize Community for Action (English) |

Chapter 3: Explore Health Issues and Set Priorities (English) |

Chapter 4: Plan Together (English) |

Chapter 5: Act Together (English) |

Chapter 6: Evaluate Together (English) |

Chapter 7: Prepare to Scale Up (English)

This field guide has been designed to be used by health program directions and mangers of community-based programs who are considering using community mobilization to improve health at the individual, family, and community level. It may also be useful for directors and technicians in governmental and nongovernmental organizations committed to community health, such as churches, universities, philanthropists, and donors. No prior community mobilization experience is require to use the field guide, but any experience that you have will enhance your understanding.

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Health Communication

The Shot/ Depo-Provera Fact Sheet

2012 | Reproductive Health Access Project | 1 p

This fact sheet contains information about Depo-Provera (DMPA) for non-medical professionals.

2011 | C-Change | FHI 360

Assessment Tool for Organizations |

Facilitator's Guide for Organizations |

Assessment Tool for Donors and Networks |

Facilitator's Guide for Donors and Networks

C-Change developed the Social and Behavior Change Communication Capacity Assessment Tool (SBCC-CAT) in two versions--for use with organizations (to assess program and staff capacity in SBCC), and with donors and networks (to assess their own capacity and that of the partners they support and manage). Together with a facilitator, organizations can use this tool to determine their competencies in five areas: SBCC Situation Analysis SBCC Strategy Development SBCC Materials Development

2010 | USAID | Academy for Educational Development (AED)

SBCC Modules Webpage |

Facilitator's Preparation |

Practitioner's Handbook for Module 0 |

Facilitator's Guide for Module 0 |

Practitioner's Handbook for Module 1 |

Facilitator's Guide for Module 1 |

Practitioner's Handbook for Module 2 |

Facilitator's Guide for Module 2 |

Practitioner's Handbook for Module 3 |

Facilitator's Guide for Module 3 |

Practitioner's Handbook for Module 4 |

Facilitator's Guide for Module 4 |

Practitioner's Handbook for Module 5 |

Facilitator's Guide for Module 5 |

Additional Resources

The C-Change project created this learning package for facilitated, face-to-face workshops on social and behavior change communication (SBCC). The package includes a series of six modules for communication practitioners working in development. A facilitator's guide accompanies each module. The C-Modules contain the following downloadable documents:

2008 | JSI Research and Training Institute | 273 pp

English

The following assessment guide should be used when you are trying to determine whether to use an existing material or to develop one yourself. It is also a helpful tool to refer to as you develop your own materials. This toolkit was primarily designed for family planning staff who develop patient information and educational materials, be it prescription directions or basic clinic information. However, all staff who directly communicate with clients will find this information useful in their interactions.

2008 | Johns Hopkins Bloomberg School of Public Health, Center for Communication Programs, The INFO Project | 28 pp

English

While not specific to injectables, this general communication report describes how family planning program managers must build behavior change communication (BCC) into their overall strategies. It captures the main elements necessary in developing a BCC program.

2008 | Johns Hopkins Bloomberg School of Public Health, Center for Communication Programs, The INFO Project | 8 pp

English

Program managers can use these tools to help plan and develop their BCC programs pertaining to the promotion of injectables or other family planning methods.

2007 | Johns Hopkins Bloomberg School of Public Health, Center for Communication Programs, The INFO Project | 1 p

"Do You Know Your Family planning Choices? Your family planning provider can help. Please ask!" replaces the old wall chart by the same name and will continue to serve as a tool to comply with a requirement of the Tiarht Amendment. Available in English, French, Spanish, and Portuguese.

2003 | Johns Hopkins Bloomberg School of Public Health, Center for Communication Programs | 308 pp

English

The purpose of this book is to share a set of steps and tools to help ensure that behavior change communication efforts are developed strategically— with participation from all stakeholders, clear goals, segmented audiences, and effective messages based on sound research and credible theory. The text is based on many years of experience in the field and is supplemented with real-world examples and case studies and can be applied to creating demand for injectables.

2003 | Johns Hopkins Bloomberg School of Public Health Center for Communication Programs | 16 pp

English

This brochure highlights the steps within the P-Process, a framework designed to guide communication professionals as they develop strategic communication programs. This step-by-step road map leads communication professionals from a loosely defined concept about changing behavior to a strategic and participatory program with a measurable impact on the intended audience.

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Health Communication Materials Database

Media/Materials Clearinghouse

English

This searchable database provides access to materials related to health communications. Users can search by country, region, subject, type of material, and language.

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