Bringing about real change in the area of global health is a hard task and requires a great deal of resources. Often bringing for-profit entities to the table can open a plethora of assets that might not have been available otherwise. My recent post, originally appearing on the Southern Africa HIV and AIDS Regional Exchange (SHARE) Blog, talks about how a public and private partnership is hoping to get real results in the HIV prevention world.
Announced this month, the collaboration between the world’s largest youth-focused HIV and AIDS awareness and prevention campaign, MTV Staying Alive Foundation (MTV SAF) and the world’s largest condom brand, Durex. This comes at a pivotal time in HIV prevention; with more funding being allocated towards biomedical interventions, prevention has been pushed to the back burner. However the emphasis on HIV prevention is still an intricate part of moving towards a HIV-free generation. MTV SAF and Durex are giving the power of creating HIV prevention and creative sexual education programs into the hands of those it affects the most; youth.
MTV and Durex Are in a Relationship
MTV SAF’s mission is to produce ground-breaking, original content that delivers vital HIV prevention messaging to a young global audience. Along with producing global, free to use and distribute service announcements, videos and documentaries, MTV SAF funds grantees to do HIV prevention work worldwide. These grantees are young people running grassroots prevention programs in their communities, they receive funding, training and mentoring to have a sustainable program to prevent HIV.